This Privacy Policy (“Policy”) describes how Fire and Chill Wellness, LLC d/b/a Fire & Chill and its subsidiaries and affiliates (collectively, “Fire & Chill”, “we”, “us”, or “our”) collect, use, store, and share your information when (1) you access and/or use our websites, mobile applications, or other digital properties we own and operate, including www.firechill.com, “Websites”; (2) you purchase and use our products and services (“Products”); (3) you visit one of our physical store locations; (4) you communicate with us in any manner, including by email, direct messaging, telephone, and/or in person; and (4) we interact with certain third parties.
What Type Of Information Do We Collect From And About You?
We may collect the following information from and about you:
Basic Identifying Information. Information such as your full name, company, e-mail address, phone number, mailing address, account name, username, and other similar identifiers.
Device Identifier and other Unique Identifiers. Information such as your device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, and other unique identifiers.
Internet or Other Network Activity. Information such as your browsing or search history on our Websites, information regarding your interactions with our Websites, email communications, and advertisements.
Commercial Information. Information such as the Websites you have used, the Products you have purchased, and the stores you have visited.
Audio and Visual Information. We may from time to time have recordings of your voice (such as when we record customer service calls for quality assurance) and may have visual records of when you enter our stores via security surveillance footage.
Inferences. Information such as inferences drawn from or created based on the information identified above.
We collect your information:
Directly From You. We collect your information when you provide it directly to us, such as when you make a purchase on our Websites or in our stores, contact us, respond to a survey, RSVP for an event, interact with us in our store, participate in sweepstakes, contests, or other similar campaigns or promotions, apply for a job, or sign-up to receive communications from us.
Using Online Tracking Technologies and Other Automatic Collection Technologies. We collect information from and about you via certain online tracking technologies such as pixels, web beacons, and cookies when you visit our Websites, open or click on emails we send you, or interact with our advertisements. To learn more about these technologies, see Cookies and Similar Online Tracking Technologies below.
Using In-Store and Offline Technologies. We collect information from and about you when we record customer service calls, maintain a transcript of calls for quality assurance purposes, use security cameras in our physical stores for safety, security, and loss prevention purposes, and use other related technologies.
From Social Media Platforms and Networks. If you interact with Fire and Chill on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (e.g., Instagram, Facebook, Twitter, Google, YouTube) in connection with our Websites, we collect information that you disclose to us, or that the social media platforms disclose to us.
From Other Third Parties. We collect information from and about you from data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf (e.g., payment processors, shipping, etc.), or publicly available sources.
We and our third-party partners and service providers use cookies, pixels, web beacons, and similar online tracking technologies to gather information about you when you interact with our Websites, advertisements, and email communications. Some of these technologies help us maintain the security of our Websites, prevent crashes, fix bugs, save your preferences, and assist with basic website functions. We also permit third parties and service providers to use online tracking technologies on our Websites, advertisements, and email communications for analytics and advertising, such as to help manage and display advertisements, tailor advertisements to your interests, send abandoned shopping cart reminders, and for ad measurement purposes.If you are a California resident, some of these technologies may constitute a “sale” or “sharing” of your personal information. You can opt-out of these online tracking technologies following our cookie management process.
We use your information for a variety of purposes, including:
Providing Products To You. We may use your information to provide our Products to you, fulfill your orders, complete transactions with you, process your payments, send you notifications regarding your purchases, returns, repair requests, Product delivery, protection plan / warranty submittals, exchanges, and other communications you may have with us, and otherwise manage your transactions.
Communicating With You. We may use your information to communicate with you, respond to and/or follow-up on your requests, inquiries, issues, or feedback, and to provide you with customer service.
Marketing and Promotional Purposes. We use your information for marketing and promotional purposes, to send marketing, to engage in advertising, and to engage in promotional messages to you via email, text, or postal mail. We may also use your information to show you advertisements for our Products and to administer promotions and other programs.
Analytics and Personalization. We use your information to conduct research and analytics, including to improve our Products, our stores, to understand how you use our Websites, to engage in marketing campaigns, to personalize your experience, to customize our marketing and advertising we show you, and to better understand your needs and the needs of our customers and partners.
Security and Fraud Prevention. We use your information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions, attempts to violate our policies and terms, security incidents, and harm to the rights, property, or safety of us and our customers, employees, and other stakeholders.
Legal Obligations. We may use your information to comply with our legal and regulatory obligations, establish or protect our legal rights, or defend against a legal claim.
Perform Business Functions. We may use your information to support our core business functions, including to maintain records, process management, loss and fraud prevention, collect amounts owing, and to provide and maintain functionality of the Websites.
We may disclose your information:
With Your Consent. We may disclose or share your information with your consent, which may be obtained in writing; online, through “click-through” agreements; when you accept the terms & conditions on our Websites; orally, either in person or on the phone; or by other means.
In A Business Transfer. We may disclose or share your information as part of a corporate business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing, or sale of company assets, or in the unlikely event of insolvency, bankruptcy, or receivership, in which such information could be transferred to third parties as a business asset in the transaction.
To Affiliated Third Parties. We may disclose your information with certain third parties that are affiliated with us, such as parent and subsidiary companies.
To Non-Affiliated Third Parties. We may disclose your information to non-affiliated third parties, such as our service providers, to support our core business functions and internal operations, such as fulfilling orders, delivering packages, complying with your request to ship Products, send postal mail, e-mails, and text messages, analyze customer data, provide marketing and advertising, administering the Websites, processing payments, investigating fraud, conducting surveys, and providing customer service.
To Social Media Platforms And Networks. Some of our Websites have features such as plugins, widgets, and/or other tools made available by social media platforms and networks that may result in information being disclosed by us.
For Legal Process And Protection. We may disclose your information to satisfy any law, regulation, legal process, governmental request, or where we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to: (1) enforce or apply agreements or bill and collect for Products; (2) protect our interests, property, or safety of others; (3) in connection with claims, disputes, or litigation; and (4) to protect our Websites.
Our Websites may contain links to third party websites and services. Please note that these links are provided for your convenience and information, and the websites and services may operate independently from us and have their own privacy policies or notices, which we strongly suggest you review. This Policy applies to our Websites only, and we do not accept any responsibility or liability for the policies or practices of any third parties.
Our Websites may, from time to time, collect information about your online activities, over time and across our different Websites. When you use our Websites, third parties may also collect information about your online activities, over time and across different internet websites, online or cloud computing services, online applications, or mobile applications. Some browsers support a “Do Not Track” feature, which is intended to be a signal to websites that you do not wish to be tracked across different websites you visit. Our Websites do not currently change the way they operate based upon detection of a “Do Not Track” or similar signal.
Although no system can guarantee the complete security of your information, we take all commercially reasonable steps to ensure your information is protected in alignment with all applicable laws and regulations, as appropriate to the sensitivity of your information.
We keep your information for as long as necessary in accordance with the purpose for which it was collected, our business needs, and our legal and regulatory obligations. If we dispose of your information, we will do so in a way that is secure and appropriate to nature of the information subject to disposal.
Opt-Out Of Promotional Messaging. If you would like to stop receiving our promotional messages, special offers, or other related communications, you can opt-out by following the direction in the communication to opt-out or by sending an e-mail to team@firechill.com.
Opt-Out Of Texting. If you’ve signed up to receive SMS communications from Fire & Chill, you may opt-out of future communications by following the opt-out procedure set forth in the latest SMS message you received.
View Purchase History. You may request a copy of your purchase history at any time by sending an e-mail to team@firechill.com.
California Rights. If you are a California resident, you have additional rights and disclosures available at California Privacy Notice.
Nevada Rights. If you are a Nevada resident, you have additional rights available at Nevada Privacy Notice.
EU / UK Rights. If you are physically located within the UK or the EU, you have additional rights and disclosures, available at EU / UK Privacy Notice.
If you are a California resident, this section applies to you. The disclosures below are made pursuant to the California Consumer Privacy Act, as amended by the California Privacy Rights Act and its implementing regulations (“CCPA”).
Personal information. Information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you or your household.
Sensitive personal information. Social security number, driver’s license number, state identification card, passport number, account log-in and password, financial account and password, debit or credit card number and access code, precise geolocation information, race, ethnic origin, religious or philosophical beliefs, union membership, the content of your mail, email or texts other than those communications with us, genetic data, biometric information, health information, and information that concerns your sex life or sexual orientation.
Sell, sale, or sold. Selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or other means, your personal information to a third party for money or other valuable consideration.
Share, shared, or sharing. Shearing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or other means, your personal information to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration.
To submit any of the requests below, you may submit a request at team@firechill.com. You may designate an authorized agent to make the below requests on your behalf. When you use an authorized agent, you must provide the authorized agent with written permission to do so, and, in certain circumstances, we may ask you to verify your own identity directly with us. We may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.We may take steps to verify your identity by matching the information you provide with your request with the information we have on file about you. Depending on the sensitivity of the information at issue, we may utilize more stringent verification methods, including but not limited to requiring you to sign a declaration under penalty of perjury.
Right of Access: You have a right to request that we disclose to you the categories and in some cases specific personal information we have collected about you, including information about from where we collected your information and how it has been disclosed, sold, or shared.
Right to Delete. You have a right to request deletion your personal information, subject to certain exceptions.
Right to Correct. You have a right to ask that we correct the personal information we have about you, subject to certain exceptions.
Right to Opt-Out of the Sale or Sharing of Your Personal Information. You have a right to opt-out of the sale or sharing of your personal information. To exercise this request, you can submit an e-mail above or visit Do Not Sell or Share My Personal Information.
Right to Non-Discrimination. You have a right to exercise the above rights without being discriminated against.
To learn more about the categories of personal information we collect about California residents, please see What Type Of Information Do We Collect From And About You? and How Do We Collect Your Information? above.
For more information about how we use those categories of personal information, please see How Do We Use Your Information? above.
For more information about how we collect categories of personal information, please see How Do We Collect Your Information? and Cookies And Similar Online Tracking Technologies above.
To learn more about how we disclose categories of personal information, and the categories of third parties with whom we disclose such information, please see How Do We Disclose Your Information? above.
To learn more about how long we keep your information, please see How Long Do We Keep Your Information? above.
To learn more about the categories personal information we have disclosed for a business purpose, and the categories of third parties with whom we’ve disclosed such information, please see How Do We Disclose Your Information? above.
We “sell” and “share” your personal information through the use of digital advertising through our Sites. Specifically, we make available certain of your online identifiers and other persistent online identifiers with advertising, marketing, and other partners that may be considered a “sale” or “sharing” of your personal information. We don’t sell or share the personal information or sensitive personal information of any California resident who is 16 years or younger. To learn more, please see Do Not Sell or Share My Personal Information.
We do not use California resident sensitive personal information for any purpose other than is permissible under the CCPA. Specifically, we do not use sensitive personal information of California residents to derive characteristics about California residents.
From time to time, Fire & Chill may provide a variety of discounts in exchange for personal information. For example, Fire & Chill may offer a discount of 20% off an initial order in exchange for providing an email address and mobile telephone number. Fire & Chill uses the email addresses and telephone numbers provided in exchange for the discount to provide marketing of Fire & Chill’s services for ongoing purchases, and for other internal statistical purposes.
Our discount program is based upon our reasonable but sole determination of the estimated value of the personal information of California residents provided, which takes into consideration, without limitation, estimates regarding the anticipated revenue generated from such information, the anticipated expenses which might be incurred in the collection, storage, and use of such information in the operation of our business, and other relevant factors related to the estimated value of such information to our business, as permitted under applicable law.
By providing your email address you opt-in to our financial incentive program. If you wish to opt-out of the incentive, do not submit the personal information or send an e-mail to team@firechill.com.
If you wish to withdraw from the incentive program, you may submit such a request by sending an e-mail to team@firechill.com before completing your order.
Our Websites and Products are not intended for children under the age of 13. This includes any links to other websites that we provide for our convenience. We don’t knowingly collect the information of children under 13 for any reason.
We may change this Policy from time to time. Any and all changes will be reflected on this page, and where appropriate provided in person or by another electronic method. The effective date will be stated at the top of this Policy. You should regularly check this page for any changes to this Policy.